As an entrepreneur or small business owner, have you ever wondered how to figure out if your email campaigns are effective in reaching your customers? In this blog post, we're diving into the analytics from our own recent Shopify email campaign, specifically focusing on the annual privacy notice sent to all our customers. Let's explore the dashboards and metrics that provide valuable insights into the success of our email marketing efforts. Deliverability Analysis We pulled the screenshot below from our Shopify store app called Email. This dashboard shows the results of the annual privacy notice we sent out to our...

Your order from Happy Tees® is here! Cue the excitement! You've been eagerly waiting for your online order to arrive. You've been tracking the package like a hawk via email and OnTrack shipping numbers, and finally, the day has come. Join us on the next step in our journey to restart this Shopify store as we do the big reveal from our test purchasing. What's in the Package We were told that shipping supplies for the product would include a lightweight sealed poly mailer package for clothing. And that's what arrived after waiting one week.  Sure it was a little...

We are excited to share with you the continuation of our Happy Tees® journey to rebuild and relaunch our Shopify store. Follow along with our test purchase, to see what a customer would see as they order and receive products. Below is a timeline from July 2025 showing our test order (well, it was a real order, mine!) moving through the system until delivery. Spoiler alert: free standard shipping took a week. Let's outline what happened, step by step. On Tuesday, July 22nd @ 4:00 pm, a flurry of notifications happened after submitting payment on the store's checkout page. First...

The real beginning of our journey to relaunch this store in 2025 came from purchasing the business. Are you considering purchasing an entire Shopify store from business marketplaces such as Flippa, Acquire, BizBuySell, or eBay? Before you take the plunge, it's essential to understand a few key considerations, and have a checklist in place to ensure a successful acquisition. This is by no means a comprehensive list, but let's dive into the important factors you should keep in mind when buying a Shopify store. Financial Due Diligence Before we get into the financial aspects of the potential business, be sure...

Thank you for letting us share our Happy Tees® journey with you through our 2025 store relaunch, analytics, test purchases, and continuous improvements. Join us as we unveil the behind-the-scenes process of what seems line nonstop reviewing and monitoring. Deciphering the Data Every click, every scroll, every interaction with our storefront is a stroke of insight guiding us towards a better understanding of the user experience. First up, let's take a look at what type of data is provided through Shopify. The following screenshot is from the analytics dashboard, called Live View. Pretty. We like the globe with the drop...